At the cornerstone of Cape Town Tourism’s proposed tourism brand repositioning is the idea that cities are considered to be the new super-brands of the twenty first century. cessful cities of the future will be stand-out urban centres seen as the most liveable and enjoyable places on the planet; delivering benefits to residents and visitors alike. For many people, to escape does not always mean a wilderness experience, but rather to explore new and different cultures. Cities are now the epicentres of modern, living culture. They are the hotspots for urban travellers, who make up 70% of the world’s travellers.
Mariëtte du Toit-Helmbold
Read more at Cape Town Tourism’s website and view the slideshare presentation below to get a taste of the opportunities and challenges that lie ahead.